Chinese Copywriter

About this task

Seeking a senior-level Chinese Copywriter to craft high-quality, engaging content for a leading global brand. The role requires creative agility, strategic thinking, and strong expertise in both transcreation and original copywriting to drive market impact in China.

Workload: weekly hourly retainer of 10 hours per week.

Key responsibilities:
- Master and consistently apply the brand tone of voice for the Chinese market across all touchpoints.
- Lead development of original and transcreated copy across channels including social media campaign assets, social post copy, SEM content, display ads, and product naming.
- Collaborate with the in-country Localization Manager, Creative team, and Marketing team.
- Present creative concepts in live calls and support discussions to refine and align strategic direction.
- Ensure creative outputs align with strategic objectives, audience insights, and brand voice guidelines.
- Attend voice-over sessions, guide talent during recording, and support the mixing process to ensure the final output reflects the intended creative direction and Chinese market expectations.

Requirements:
- Proven ability to interpret creative briefs and translate strategic objectives into compelling creative solutions.
- Ability to develop copywriting strategies grounded in research and audience insights.
- Flexibility in adapting tone and style based on feedback and business needs.
- Ability to explore multiple creative directions and present the rationale behind copy decisions during live calls.
- Highly responsive during working hours and comfortable with tight deadlines.
- Extensive experience in transcreation and conceptual copywriting.
- Strong portfolio showcasing high-impact brand work.
- Agency background required.
- Mid- to senior-level experience with 5+ years of professional copywriting experience.