Japanese Copywriter

About this task

Senior-level Japanese Copywriter role for a leading global brand, focused on high-quality Japanese-market content.

Workload: weekly hourly retainer, 10 hours/week.

Key responsibilities:
- Master and consistently apply the brand tone of voice for the Japanese market across all touchpoints.
- Develop original and transcreated copy across channels including social media campaign assets, social post copy for Instagram, Facebook, YouTube and local platforms, SEM content, display ads, and product naming.
- Collaborate with the in-country Localization Manager, Creative team, and Marketing team.
- Present creative concepts in live calls and support discussions to refine and align strategic direction.
- Ensure creative outputs align with strategic objectives, audience insights, and brand voice guidelines.
- Attend VO sessions, guide talent during recording, and support the mixing process so final output reflects the intended creative direction and local market expectations.

Requirements:
- Proven ability to interpret creative briefs and translate strategic objectives into compelling creative solutions.
- Ability to develop copywriting strategies grounded in research and insights, with strong understanding of audience behavior and market context.
- Flexibility in adapting tone and style based on feedback and evolving business needs.
- Track record of exploring multiple creative directions beyond the first idea.
- Ability to present and explain copy decisions clearly and persuasively in live calls with cross-functional stakeholders.
- Highly responsive during working hours and comfortable in a fast-paced environment.
- Able to meet tight deadlines without repeated follow-ups.
- Efficient in producing multiple creative options without compromising quality.
- Extensive experience in transcreation and conceptual copywriting.
- Strong portfolio showing high-impact brand work.
- Agency background required.
- Mid- to senior-level experience required, with 5+ years of professional copywriting experience.
- Proactive collaboration mindset and ability to contribute ideas.