Retail Manager

About this task

一、岗位职责：
1. 承接总部零售策略，在法国落地终端阵地建设、零售标准、促销方案；拆解 sell out 零售目标，拉动主推机型、高端机型份额提升，对国家零售业绩负责。
2. 管理当地 KA 卖场、连锁门店；管控样机陈列、POSM 物料、展台形象；监督促销员团队管理、培训、激励考核；落地新品 GTM 上市、季度大促活动，并监控活动效果。
3. 持续跟踪 GFK 等行业零售数据、竞品终端动作、渠道价格体系；输出市场洞察报告，识别机会点，协同国家经理、代理商调整产品组合、定价、资源投放策略。
4. 对内协同产品、市场、供应链，保障库存、物料、培训资源供给；对外对接本地零售商、代理商，维护客情，处理终端问题；输出周报、月报零售复盘材料。
5. 搭建和管理讲师、督导和促销员团队，提升终端团队产能。
6. 沉淀可复制的零售运营模板，开展门店分层分级管理，优化资源投入产出比。

二、任职要求：
1. 全日制本科及以上学历，市场营销、国际贸易相关专业优先。
2. 3-5年以上消费电子或家电行业零售、渠道运营经验；具备海外业务实操经历优先。
3. 英语必须作为工作语言；会法语优先。
4. 接受长期海外派驻，周期1-3年。
5. 精通零售数据分析，熟练使用 Excel、PPT，能够解读零售行业数据并输出复盘与改善方案。
6. 熟悉家电终端业务，包括终端陈列、促销员管理、促销操盘、新品上市 GTM 全流程。
7. 具备较强跨文化沟通、跨部门协同、目标导向、抗压能力和项目管理能力；熟悉 4P、PDCA 方法论优先。
8. 有欧洲或拉美家电市场实操经验、KA 大卖场对接经验为加分项。

薪资：15-25k CNY/月·13薪。
工作地点：法国，线下办公，需长期派驻。

Responsibilities:
1. Implement headquarters' retail strategy in France, including terminal presence development, retail standards, and promotional plans; break down sell-out retail targets, increase the share of key and high-end models, and be accountable for national retail performance.
2. Manage local KA stores and chain stores; oversee sample displays, POSM materials, and booth image; supervise promoter team management, training, incentives, and assessment; execute new product GTM launches and quarterly major promotions, and monitor campaign results.
3. Continuously track industry retail data such as GFK, competitors' terminal activities, and channel pricing systems; produce market insight reports, identify opportunities, and work with the country manager and agents to adjust product mix, pricing, and resource allocation strategies.
4. Coordinate internally with product, marketing, and supply chain teams to ensure the supply of inventory, materials, and training resources; liaise externally with local retailers and agents, maintain business relationships, handle terminal issues, and prepare weekly and monthly retail review reports.
5. Build and manage trainer, supervisor, and promoter teams, and improve the productivity of the terminal team.
6. Develop replicable retail operation templates, conduct tiered store management, and optimize the return on resource investment.

Requirements:
1. Full-time bachelor's degree or above; majors in marketing or international trade are preferred.
2. 3-5+ years of experience in retail or channel operations in the consumer electronics or home appliance industry; hands-on overseas business experience is preferred.
3. English must be used as a working language; French is preferred.
4. Willing to accept a long-term overseas assignment for 1-3 years.
5. Strong retail data analysis skills, proficient in Excel and PowerPoint, able to interpret retail industry data and produce review and improvement plans.
6. Familiar with home appliance terminal business, including terminal display, promoter management, promotion execution, and the full GTM process for new product launches.
7. Strong cross-cultural communication, cross-department collaboration, goal orientation, stress tolerance, and project management skills; familiarity with 4P and PDCA methodologies is preferred.
8. Hands-on experience in the European or Latin American home appliance market and experience working with KA hypermarkets are pluses.

Salary: 15-25k CNY/month, 13 salaries per year.
Location: France, onsite office, long-term assignment required.