General Manager, Malaysia Branch

About this task

工作地点：马来西亚

岗位定位：马来西亚分公司总经理是公司在马来西亚市场的负责人，全面统筹分公司的战略规划、业务开拓、运营管理与团队建设，对分公司的整体业绩（涵盖零售与工程业务）及长期可持续发展负责。该职位需具备跨文化商业洞察力、战略资源整合能力与领导力，能够主导业务体系从0到1搭建，并驱动可持续增长。

核心职责：
1. 制定并执行马来西亚分公司中长期发展战略、年度经营计划及预算，明确零售与工程双业务线的目标、策略与实施路径。
2. 全面负责经营目标的分解、过程监控、复盘优化及最终达成，对销售额、利润、市场占有率及回款率等核心经营指标负责。
3. 主导零售业务体系建设，拓展并维护零售渠道网络，包括零售门店选址、招商、运营管理与业绩提升。
4. 制定并执行本地化市场营销策略，提升品牌知名度与终端销售转化率。
5. 主导工程业务体系建设，达成工程业务营收、回款及利润目标。
6. 开拓并管理工程代理商体系，包括新代理商招募、培育及核心大商扶植，建立高效、稳定的工程业务合作网络。
7. 搭建并领导本地化团队，负责团队招募、培训、激励与绩效管理，塑造高绩效、跨文化融合的组织氛围。
8. 建立健全分公司管理制度与标准化业务流程，确保各部门高效协同、合规运营。
9. 作为公司在本地市场、合作伙伴及公众层面的关键代表，维护并提升品牌形象与商业利益。

任职要求：
1. 本科及以上学历，MBA或相关领域硕士学位者优先。
2. 8年以上家居建材、零售或相关行业经验，其中至少5年以上区域总经理或同等职位全面管理经验，具备从0到1成功搭建业务体系经验者优先。
3. 拥有同时管理零售业务与工程业务（B2B/B2C）的成功经历，熟悉马来西亚市场商业环境与运作规则者优先。
4. 具备流利的中文和英文沟通能力，可作为工作语言，掌握马来语者优先考虑。

Work location: Malaysia

Position overview: The General Manager of the Malaysia Branch will be responsible for the company’s Malaysia market, overseeing strategic planning, business development, operations management, and team building. This role is accountable for the branch’s overall performance, including both retail and project business, as well as its long-term sustainable development. The role requires cross-cultural business insight, strategic resource integration capabilities, and leadership, with the ability to build the business system from 0 to 1 and drive sustainable growth.

Key responsibilities:
1. Develop and implement the medium- and long-term development strategy, annual business plan, and budget for the Malaysia Branch, defining goals, strategies, and execution paths for both retail and project business lines.
2. Take full responsibility for breaking down, monitoring, reviewing, optimizing, and ultimately achieving business targets, including sales revenue, profit, market share, and collection rate.
3. Lead the development of the retail business system, expand and maintain retail channel networks, including store site selection, franchise/channel recruitment, operations management, and performance improvement.
4. Develop and execute localized marketing strategies to improve brand awareness and terminal sales conversion.
5. Lead the development of the project business system and achieve revenue, collection, and profit targets for project business.
6. Develop and manage the project agent network, including recruiting and training new agents and supporting key major partners to build an efficient and stable project business partnership network.
7. Build and lead a localized team, including recruitment, training, motivation, and performance management, fostering a high-performance and cross-culturally integrated organization.
8. Establish and improve branch management systems and standardized business processes to ensure efficient collaboration and compliant operations across departments.
9. Serve as the key representative in the local market and with partners and the public, maintaining and enhancing brand image and business interests.

Requirements:
1. Bachelor’s degree or above; MBA or master’s degree in a related field is preferred.
2. More than 8 years of experience in home furnishing/building materials, retail, or related industries, including at least 5 years of overall management experience as a Regional General Manager or equivalent; experience successfully building a business system from 0 to 1 is preferred.
3. Successful experience managing both retail and project businesses (B2B/B2C); familiarity with the Malaysian business environment and operating rules is preferred.
4. Fluent Chinese and English communication skills as working languages; Malay language proficiency is preferred.