Meituan
Campaign Operations Lead
- LocationSaudi Arabia
- TypeFull-time
- Posted2026-09-03
- Valid through2026-09-17
- BudgetCNY 35000–65000 / month
- Long-termYes
About this task
岗位职责:
1. 根据业务需求及运营方向,结合当地市场实际情况,制定站内营销活动的全局策略;
2. 根据营销活动所需的人才画像,进行本地营销活动团队的搭建及选用育励汰;
3. 高效协同市场、B端、配送、产品等部门,推进营销活动的效果增长与运营效率提升;
4. 组织团队探索适配本地市场的创新活动玩法,推动相关营销产品工具的功能更新与迭代;
5. 组织团队进行营销活动的效果跟踪和分析迭代,沉淀营销活动价值评价体系。
岗位要求:
1. 有互联网相关行业背景,至少6年以上活动运营、用户运营或市场营销相关经验,3年以上团队管理经验;
2. 熟悉各类互联网营销活动策略及玩法;
3. 具备较强的逻辑思维能力、框架思考能力,能够有条理地呈现工作产出;
4. 具有团队合作意识,具备项目管理和风险把控能力,善于协同推进,可有效进行跨部门沟通合作。
优先条件:
1. 英语可作为工作语言;
2. 有海外工作、生活背景。
岗位亮点:
1. 创新业务的操盘手,挑战与机会并存;
2. 能够全方位了解外卖业务模式,有足够的空间和灵活度发挥才能;
3. 核心业务的核心部门,团队氛围好,学习成长型团队。
薪资:35-65k·15薪。
地点:沙特阿拉伯,线下办公。
Responsibilities:
1. Develop the overall strategy for in-app marketing campaigns based on business needs, operational direction, and local market conditions;
2. Build and manage the local marketing campaign team according to the required talent profile, including hiring, development, motivation, and performance management;
3. Collaborate efficiently with marketing, merchant-side, delivery, product, and other teams to improve campaign results and operational efficiency;
4. Lead the team in exploring innovative campaign mechanisms suitable for the local market, and drive updates and iterations of related marketing product tools;
5. Lead tracking, analysis, and iteration of campaign performance, and establish a value evaluation framework for marketing campaigns.
Requirements:
1. Internet industry background, with at least 6 years of experience in campaign operations, user operations, or marketing, and at least 3 years of team management experience;
2. Familiarity with various internet marketing campaign strategies and mechanisms;
3. Strong logical thinking and structured problem-solving abilities, with the ability to present work outputs clearly and systematically;
4. Strong teamwork awareness, project management and risk control capabilities, and the ability to drive cross-functional collaboration effectively.
Preferred Qualifications:
1. Ability to use English as a working language;
2. Overseas work or living experience.
Role Highlights:
1. Opportunity to lead an innovative business with both challenges and opportunities;
2. Broad exposure to the food delivery business model, with sufficient space and flexibility to fully apply your capabilities;
3. Core department of a core business, with a positive team atmosphere and a learning-oriented team.
Salary: 35-65k · 15 months.
Location: Saudi Arabia, onsite office.