Digital Marketing Sr. Manager

About this task

Core Job Responsibilities

Develop and execute the overall digital marketing strategy, annual plan, and growth roadmap for the North America region, aligned with the global brand marketing framework, to build a localized digital operations system tailored to North American consumer habits.
Own the digital operations of North America's omni-channel online business, covering brand DTC website operations, e-commerce platform store marketing (e.g., Amazon), paid media buying across Google, Meta, YouTube, and other platforms, SEO/SEM optimization, and refined private-domain user operations.
Lead the planning and execution of online marketing campaigns, including new product online launches and key sales events such as Black Friday, Cyber Monday, and the Christmas shopping season, to continuously drive online order conversion and user base growth.
Build an end-to-end digital data analytics system to monitor core metrics such as traffic, click-through rate, conversion rate, average order value, and repurchase rate; regularly produce data review reports and iterate on media buying strategies and operational tactics accordingly.
Oversee digital marketing budget management, accurately allocate traffic and campaign budgets, continuously optimize ROI, reduce customer acquisition cost, and improve overall online marketing returns.
Coordinate with product, content, social media, and sales teams to achieve deep synergy between digital marketing, content distribution, and business sales, building a closed-loop online marketing growth engine.
Continuously track North American digital marketing industry trends, platform policy updates, and competitors' digital operations strategies; innovate marketing approaches to maintain the brand's leading position in digital operations within the industry.
Manage the digital marketing team, set team goals and performance evaluation mechanisms, guide project execution, and drive the team's professional development and talent growth.

Qualifications

Bachelor's degree or above in Marketing, Digital Operations, Data Analytics, or a related field; 8+ years of digital marketing experience in the North American cross-border e-commerce/smart home/consumer electronics industry, including 3+ years of senior management experience.
Familiar with mainstream North American digital marketing channels and e-commerce platform rules, with strong expertise in paid media systems such as Google, Meta, and YouTube, and hands-on experience in SEO/SEM and DTC website operations.
Strong data-driven mindset, proficient in various data analysis tools, able to map out the full user operations funnel, precisely identify growth pain points, and deliver actionable optimization solutions.
Experience leading large-scale online promotional campaigns and digital marketing projects end-to-end, with demonstrated results in driving online sales growth and digital brand exposure.
Deep understanding of North American consumer habits and new media preferences, with strong sensitivity to market trends, emerging marketing tools, and tactics.
Excellent cross-team collaboration, project coordination, and problem-solving skills, able to adapt to fast-paced business iteration with strong resilience under pressure.
Fluent in English, able to independently handle business negotiations, report writing, and cross-regional team communication and coordination.