Digital Marketing Sr. Manager (Social Media)

About this task

Core Job Responsibilities

Develop the North America regional social media content strategy along with annual and quarterly operating plans, precisely targeting North American audiences, and create localized, high-quality, differentiated brand content spanning product education, lifestyle/use-case content, user stories, brand technology, and creative marketing.
Own the day-to-day operations and content iteration for mainstream overseas social platforms including Instagram, TikTok, YouTube, Facebook, and X (Twitter), regularly publishing content, managing comments and engagement, and activating community activity to continuously grow follower count, engagement, and brand exposure.
Build and maintain long-term relationships with mainstream North American media, vertical tech media, home/lifestyle media, and industry KOLs/KOCs, executing brand media coverage, interviews, influencer collaborations, and other projects.
Plan and execute social media marketing campaigns, hashtag challenges, seeding/content marketing, and viral campaigns, leveraging overseas trends and user preferences to create hit content that drives social traffic growth and user conversion.
Monitor social media performance data and content reach, analyze user content preferences and feedback, and continuously optimize content direction and operating strategy to improve reach, engagement rate, and virality.
Coordinate with digital marketing and offline marketing teams to provide supporting content for online and offline marketing activities, achieving deep integration between content distribution and business marketing to amplify overall marketing impact.
Track industry content trends, competitors' social media operating styles, and media distribution tactics; summarize operational learnings and iterate the brand's content strategy to build a differentiated content competitive advantage.
Manage the content team's day-to-day operations, content quality review, creative brainstorming, and workflow optimization to ensure stable, high-quality brand content output.

Qualifications

Bachelor's degree or above in Journalism, Communications, Marketing, New Media Operations, or a related field; 5+ years of experience in media partnerships and social media content operations in the North American smart home/consumer electronics industry, with proven project execution ability and an established media resource network.
Deep expertise in mainstream North American social media platform rules, content trends, and user characteristics, with a precise grasp of North American youth culture and trending topics, and the ability to independently create localized viral content.
Extensive network of North American local media and vertical KOL/KOC resources, with a proven track record of successful media PR and viral social content campaigns.
Strong copywriting, content planning, and aesthetic sensibility, able to independently plan and execute high-quality brand content projects.
Solid data analysis skills, able to leverage platform data to assess content performance and precisely iterate content strategy.
Excellent communication, negotiation, and resource integration skills, skilled at maintaining media and influencer relationships, with mature experience in business coordination.
Fluent in English, with strong written and verbal communication skills in both Chinese and English, able to independently create English-language content and coordinate with overseas media.
Highly attuned to social media trends, creative and enthusiastic, strong execution ability, and a good sense of teamwork.