Market Operations Director

About this task

Working hours: 8:00 a.m.–5:00 p.m., with weekends off.

Responsibilities:
1. Lead distributor development and lifecycle management in Southeast Asia, initially focusing on Singapore and Malaysia, and gradually expand the distributor network into other regional markets.
2. Oversee consumer-market operations across offline supermarkets, fresh food stores, restaurant partners, e-commerce platforms, and social media channels in Singapore and Malaysia. Develop localized strategies, expand channels, maintain customer relationships, coordinate after-sales support, and improve conversion and repurchase rates.
3. Research seafood market trends, competitors, and relevant policies and regulations in Singapore, Malaysia, and other Southeast Asian markets. Set and track regional sales and operational targets and coordinate supply and logistics among headquarters, distributors, and consumer channels.
4. Plan and execute localized brand campaigns, including promotions, product tastings, and social media outreach, to increase brand awareness and market share.
5. Analyze sales and operational data, identify market opportunities and operational gaps, and optimize distributor management and consumer-market strategies.
6. Coordinate product quality control with the headquarters supply chain and local distributors, supervise storage and transportation quality, and handle quality-related complaints.
7. Coordinate regional resources and establish effective communication mechanisms to ensure stable market operations.

Requirements:
1. Bachelor's degree or above; majors in marketing, food science, or related fields are preferred. Candidates should be under 40 years old.
2. At least five years of relevant local-market experience. Experience in food products, preferably seafood, or fast-moving consumer goods is required; experience with the Singapore and Malaysia markets, distributors, and consumer operations is preferred.
3. Fluent spoken and written Chinese and English, with strong communication, negotiation, market development, and operational coordination skills.
4. Familiarity with Southeast Asian food-industry policies, proficiency with office software, a strong sense of responsibility, resilience under pressure, and basic data analysis skills.
5. Willingness to be based in Singapore long term and undertake short business trips. The office location is currently being finalized, with a temporary home-office arrangement.

工作时间：8:00—17:00，周末双休。

岗位职责：
1、负责东南亚市场经销商开发与全生命周期管理，前期重点覆盖新加坡、马来西亚，后续逐步拓展东南亚其他市场的经销商网络。
2、统筹新加坡、马来西亚C端市场全渠道运营，包括线下商超、生鲜门店、餐饮合作渠道、线上电商平台及社交媒体；制定本地化运营策略，拓展渠道、维护用户、对接售后，提升转化率和复购率。
3、调研新加坡、马来西亚及东南亚其他市场的海洋食品市场动态、竞品情况和政策法规；拆解、落实并跟踪区域销售与运营目标，协调总部、经销商及C端渠道，保障产品供应和物流配送。
4、结合当地市场特点策划并执行促销、试吃、线上种草等品牌推广活动，提升品牌曝光度和市场占有率。
5、跟踪并分析销售和运营数据，识别市场机会、用户需求及运营短板，优化经销商管理策略和C端运营方案。
6、协同总部供应链及当地经销商开展产品品质管控，监督储存、运输环节，处理品质相关投诉。
7、协调区域资源，建立高效沟通机制，推动各项工作落地并保障市场稳定运营。

任职要求：
1、本科及以上学历，市场营销、食品科学等相关专业优先，年龄40周岁以下。
2、5年及以上当地市场相关工作经验，具备食品类（海洋食品优先）或快消类经验；具有新马市场、经销商及C端运营经验者优先。
3、中英文听说读写流利，具备优秀的沟通谈判、市场开拓及统筹运营能力。
4、了解东南亚食品行业政策，熟悉办公软件，责任心强、抗压能力良好，并具备基础数据分析能力。
5、愿意长期驻新加坡并能接受短期出差。目前办公地点尚未确定，暂时居家办公。