Senior Manager, Offline Trade Marketing

About this task

Key Responsibilities
Develop and continuously refine annual, quarterly, and monthly offline channel marketing strategies and execution plans for North America, closely aligning them with regional sales targets to drive steady growth in offline channel sales and market share.
Build and maintain long-term strategic relationships with key North American retail partners. Negotiate in-store promotional resources, dedicated display areas, offline-exclusive events, merchandising resources, and other key benefits to maximize channel visibility and sales potential.
Lead the planning, launch, and end-to-end execution of offline marketing campaigns, including quarterly promotions, new-product roadshows, in-store experience events, and channel-exclusive offers. Review campaign data, improve execution, and continuously increase point-of-sale conversion efficiency.
Establish standards for offline brand presentation across North America. Coordinate and inspect brand image, product displays, and promotional materials in major retail stores to ensure a consistent and standardized offline brand presence.
Collaborate with product, digital marketing, supply chain, sales, and other internal teams to meet offline marketing resource needs, resolve channel operation challenges, and create an effective closed loop between marketing and sales.
Track trends in North American offline retail, competitors’ channel marketing strategies, and market developments. Produce regular market analysis reports and adjust marketing approaches to strengthen the brand’s competitive position across retail channels.
Manage and develop the offline channel marketing team, take ownership of team performance targets, guide project delivery, and strengthen professional capabilities and the talent pipeline.
Manage offline marketing budgets, optimize resource allocation, improve marketing ROI, and complete budget reviews, effectiveness assessments, and monthly or quarterly settlements.

Requirements
Bachelor’s degree or above in marketing, business administration, retail management, or a related field.
At least eight years of offline channel marketing or trade marketing experience in the North American consumer electronics or smart-home industry, including at least three years in senior team management.
In-depth knowledge of North American offline retail practices and expertise in the operating models and partnership mechanisms of major retail chains such as Costco, Best Buy, and Walmart, supported by established channel relationships.
Proven success leading large-scale offline marketing initiatives, independently developing channel marketing strategies, driving business growth, and delivering strong sales and market expansion results.
Excellent cross-functional and partner negotiation, resource integration, and project management skills, with the ability to coordinate multiple stakeholders and ensure successful project delivery.
Strong data analysis and market insight capabilities, with the ability to use point-of-sale data and industry developments to assess trends and optimize marketing decisions.
Full professional proficiency in spoken and written English, sufficient for local business communication in North America, cross-regional teamwork, and international coordination.
Excellent leadership, people management, and resilience, with a strong results orientation, rigorous thinking, and outstanding execution.

核心工作职责
制定并持续迭代北美区域年度、季度及月度线下渠道营销策略与执行方案，紧密对齐区域销售目标，推动线下渠道销量与市场份额稳步增长。
搭建并维护北美核心零售合作伙伴的长期战略关系，洽谈门店促销资源、专属展位、线下独家活动、陈列资源等核心权益，最大化渠道曝光与销售潜力。
主导线下营销活动的策划、上线及全流程落地管理，包括季度大促、新品线下巡展、门店体验活动和渠道专属优惠等；复盘活动数据、优化执行细节，持续提升终端转化效率。
制定北美区域线下终端品牌陈列标准，统筹并巡检各大门店的品牌形象、产品陈列和宣传物料，确保品牌线下形象统一、规范呈现。
联动产品、数字营销、供应链、销售等内部团队，协调线下营销资源，高效解决渠道运营问题，实现营销与销售的协同闭环。
持续追踪北美线下零售行业趋势、竞品渠道营销策略及市场动态，定期输出市场分析报告，及时调整营销策略，巩固品牌渠道竞争优势。
负责线下渠道营销团队的管理与赋能，承接团队绩效指标，指导项目落地，提升团队专业能力并推动人才梯队建设。
合理管控线下营销预算，优化资源配置，提升营销投入回报率，完成预算复盘、效益评估及月度或季度结算。

任职要求
市场营销、工商管理、零售管理等相关专业本科及以上学历。
八年以上北美消费电子或智能家居行业线下渠道营销、渠道市场工作经验，以及三年以上团队高级管理经验。
深入熟悉北美线下零售市场规则，精通Costco、Best Buy、Walmart等主流连锁零售体系的运营模式与合作机制，并具备成熟的渠道资源积累。
具备大型线下营销项目全盘操盘成功经验，能够独立制定渠道营销策略并驱动业务增长，在销量提升和市场拓展方面取得显著成果。
具备优秀的跨部门及跨合作方谈判、资源整合和项目统筹能力，能够高效协调多方资源并保障项目顺利落地。
具备出色的数据分析与市场洞察能力，能够通过终端销售数据和行业动态研判市场趋势并优化营销决策。
精通英语听说读写，能够胜任北美本地商务沟通、跨区域团队协作及海外对接工作。
具备优秀的领导力、团队管理能力与抗压能力，目标导向明确、逻辑严谨、执行力强。