Project Manager

About this task

Responsibilities
1. Independently take full responsibility for the entire lifecycle of advertising and marketing projects, including requirements analysis, project planning, schedule control, resource coordination, delivery, and project closure. Lead overall project execution and be accountable for project outcomes rather than only basic execution or operational work.
2. Liaise with domestic and international clients, particularly automotive OEMs and dealers. Identify and break down clients' marketing needs, align project objectives, manage client communications and requirement changes, and maintain client relationships.
3. Coordinate internal creative, media buying, content, design, and other resources; resolve project bottlenecks and risks; and drive the delivery of digital marketing initiatives such as social media operations, paid media, content marketing, and lead generation.
4. Track project data and execution results, organize project reviews, prepare closure reports, document project experience, and continuously improve project processes and delivery quality.
5. Communicate with overseas clients and cross-functional teams in English, align project information and working standards, and support projects in overseas markets, particularly Mexico and Latin America.

Requirements
1. At least five years of project management experience in advertising or digital marketing, with the ability to independently manage complete projects.
2. Familiarity with digital marketing principles and business areas such as social media, paid media, content operations, and lead generation.
3. Experience serving automotive brands, OEMs, or dealers is preferred, along with an understanding of automotive advertising and marketing business models.
4. Excellent client communication, requirements analysis, and internal resource coordination skills; professional maturity, resilience under pressure, and the ability to manage multiple projects simultaneously.
5. Fluent written and spoken English for communication with overseas clients and cross-functional teams. Spanish is a significant advantage for work in the Mexican market.
6. Results-oriented, proactive in solving problems, and capable of anticipating project risks.

Work location: Mexico
Assignment duration: 6-12 months
Working languages: Chinese, English, and Spanish
Salary: 20-40K

岗位职责
1. 独立全权负责广告营销项目全周期管理，包括需求梳理、项目规划、进度管控、资源协调、交付及结案；主导项目整体推进，不局限于基础执行及运营类工作，并对项目结果负责。
2. 对接海内外客户，重点服务汽车OEM主机厂及经销商客户；精准挖掘、拆解客户营销需求，对齐项目目标，做好客户沟通及需求变更管理，维护客户关系。
3. 协调内部创意、投放、内容、设计等多方资源，处理项目卡点及风险，推动社媒运营、付费投放、内容营销、Lead线索获取等数字营销项目落地执行。
4. 跟进项目数据及执行效果，组织项目复盘，输出结案材料，沉淀项目经验，持续优化项目流程与交付质量。
5. 承担海外客户及跨团队沟通工作，使用英语同步项目信息、对齐工作标准，支持海外市场，尤其是墨西哥及拉美市场的项目开展。

任职要求
1. 具有5年及以上广告或数字营销行业项目管理经验，能够独立负责完整项目。
2. 熟悉数字营销逻辑，了解Social Media社媒、Paid Media付费投放、内容运营、Lead线索等业务模块。
3. 有汽车品牌、OEM或Dealer服务经验者优先，理解汽车广告营销业务模式。
4. 具备优秀的客户沟通、需求拆解及内部资源协调能力，成熟度高、抗压能力强，能够并行管理多个项目。
5. 英语读写及口语沟通流利，能够对接海外客户并开展跨团队协作；会西班牙语为重大加分项，适配墨西哥市场业务。
6. 结果导向，能够主动解决问题，具备较强的项目风险预判意识。

工作地点：墨西哥
驻外时长：6-12个月
工作语言：中文、英语、西班牙语
薪资：20-40K