Senior Data Analyst (Senior Consultant, Data & Analytics)

About this task

Role and Work Location

- Senior Data Analyst within the Senior Consultant, Data & Analytics career path, leading the implementation, configuration, and optimization of web analytics solutions.
- Work closely with Product Managers, Designers, Engineers, and business stakeholders to develop measurement strategies, implement tracking, validate data quality, and deliver actionable insights supporting product and business objectives.
- Primarily remote, with occasional travel or onsite meetings based on business needs.
- Eligible hiring locations: Alabama, California, Delaware, District of Columbia, Florida, Georgia, Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, and West Virginia.
- Apply advanced data analysis, engineering, and science expertise to organizational transformation, scalable data platforms, advanced machine learning solutions, and customer and team mentoring.

Responsibilities

- Configure, administer, and optimize Matomo Analytics, including goals, events, custom dimensions, segments, dashboards, and reporting.
- Configure and support Google Analytics 4, Google Tag Manager, and Matomo Tag Manager.
- Develop measurement strategies aligned with business and product objectives.
- Define key performance indicators, success metrics, reporting frameworks, and tracking plans.
- Translate business questions into measurable analytics requirements.
- Implement, validate, and troubleshoot analytics tracking across web applications.
- Partner with engineering teams to resolve analytics implementation and data quality issues.
- Develop dashboards and reports that provide actionable stakeholder insights.
- Create analytics documentation, tracking specifications, and implementation standards.
- Collaborate with Product, Design, Engineering, and business stakeholders throughout implementation.
- Apply privacy, consent management, and analytics best practices throughout the analytics lifecycle.
- Foster cross-functional collaboration and coach, mentor, and develop peers in data literacy.
- Deliver high-quality services and ensure project objectives are achieved on time and aligned with client priorities and delivery standards.
- Anticipate risks, monitor team deliverables, identify issues early, coach teammates on mitigation strategies, and keep leadership informed.
- Cultivate stakeholder relationships, synthesize insights across client organizations and partner ecosystems, and provide actionable recommendations that strengthen strategy and delivery.
- Deliver data outcomes that support smarter, faster, and better-informed customer decisions.
- Offer and implement advanced analytics, machine learning, and emerging technology solutions that improve data accuracy and insight.
- Align stakeholders with product and project goals, build confidence in data as a strategic asset, and serve as a trusted advisor.

Required Qualifications

- Minimum of 5 years of experience in web analytics, analytics implementation, or related data analysis roles.
- Bachelor's degree in Computer Science, Information Systems, Data Analytics, or a related field, or equivalent work experience.
- Proven experience configuring, administering, and optimizing Matomo Analytics, including goals, events, custom dimensions, segments, dashboards, and reporting.
- Experience configuring Google Analytics 4 and working with Google Tag Manager, Matomo Tag Manager, or similar tag management platforms.
- Experience developing measurement strategies aligned with business and product objectives.
- Experience defining key performance indicators, success metrics, reporting frameworks, and tracking plans.
- Experience translating business questions into measurable analytics requirements.
- Experience implementing and validating web application analytics tracking, troubleshooting implementations, and validating data quality.
- Experience partnering with engineering teams to resolve implementation issues.
- Experience collaborating with cross-functional teams in Agile delivery environments.
- Understanding of data privacy principles, consent management, and analytics best practices in regulated environments.

Preferred Qualifications

- Experience administering self-hosted or on-premises Matomo environments.
- Experience exporting raw analytics data or using Matomo APIs to build custom reports, dashboards, or integrations.
- Experience using SQL, spreadsheets, or business intelligence tools for advanced data analysis; Microsoft Excel is also listed among the technical tools.
- Familiarity with HTML, CSS, and JavaScript for analytics implementation, event tracking validation, and troubleshooting.
- Experience establishing analytics processes and implementation standards in greenfield environments.
- Experience supporting government, healthcare, civic technology, or other regulated industries.

Skills and Proficiency

- Analytical thinking: interpret information, break down complex problems, identify patterns and relationships, and draw logical conclusions.
- Synthetic thinking: integrate disparate information and concepts into meaningful solutions.
- Adaptability: remain flexible and resilient as requirements change.
- Ownership and accountability: take responsibility for outcomes and commitments while improving service delivery.
- Consultative advising: identify client challenges, scope projects, and align recommendations with business goals and client expectations.
- Communicating with influence: deliver clear, persuasive messages using data insights and structured narratives tailored to diverse audiences.
- Managing priorities and client alignment: negotiate conflicting priorities and align decisions with effective delivery and client satisfaction.
- Advanced application proficiency: perform relevant skills independently and serve as a resource when difficult questions arise.

Physical and Travel Requirements

- Ability to sit for extended periods while working at a computer or attending meetings.
- Ability to travel occasionally to client sites or company meetings, including driving or flying.
- Ability to communicate effectively by phone, email, and in person.
- Ability to move within an office, reach for files, use office equipment, and occasionally lift up to 10 pounds.

Compensation

- Position salary range: $120,588-$195,955; salary midpoint: $156,764.
- Hiring range for the role: $120,588-$141,000.
- Eligible for a discretionary bonus based on individual and company performance.

Benefits for Full-Time Team Members, Starting Day One

- Flexible schedules.
- Medical HSA plan covered 100%, plus HSA contributions.
- Dental and vision coverage paid 100% for employees and dependents.
- Competitive premiums for HMO/PPO plans and dependent coverage.
- 401(k) with a 4% match and immediate vesting.
- Paid parental leave and 12 weeks of paid FMLA leave.
- Generous PTO, 11 federal holidays, a birthday holiday, and sick leave.
- Up to 15 days for jury duty and bereavement leave.
- Education, wellness, and technology allowances.
- Referral bonus of $6K-$12K for each successful referral.
- Pet insurance and discount plans.
- Employee Assistance Program, legal support, life insurance, and disability coverage.
- Performance-based bonuses.