Promo Writer

About this task

Role Overview

Create high-impact promotional scripts for audio series used in performance marketing campaigns across Meta and UAC. Write original ads, adapt English promotional scripts into natural Spanish, refine existing scripts, and deliver production-ready material. Collaborate with creative, editorial, production, localization, and performance marketing teams to improve storytelling quality and campaign performance.

Responsibilities

1. Original Promotional Scriptwriting
- Write fresh promotional ad scripts for audio series, including long-form promos typically ranging from 30 to 60 minutes.
- Develop strong hooks, emotional beats, cliffhangers, character moments, and narrative setups that encourage audiences to start listening.
- Write clear, engaging scripts suitable for audio-first post-production.
- Ensure each script reflects the series’ core promise, genre, tone, and audience appeal.

2. English-to-Spanish Adaptation and Localization
- Adapt promotional scripts and ad concepts from the English team into Spanish.
- Localize scripts culturally and emotionally for the target audience, using natural expressions and relevant audience insights.
- Preserve the original creative intent while improving clarity, relatability, and engagement.
- Ensure adapted ads feel like native, market-ready promotional scripts rather than direct translations.

3. Script Review and Refinement
- Review existing scripts to improve storytelling quality, pacing, emotional impact, and clarity.
- Strengthen weak openings, hooks, transitions, character motivations, and calls to action.
- Incorporate editorial feedback, performance insights, and creative direction.
- Deliver polished, coherent scripts that meet the team’s creative and quality standards.

4. Production-Ready Delivery
- Provide scripts with clear structure, scene flow, dialogue, narration, emotional cues, and production notes where required.
- Make scripts easy for voice-over artists, editors, and post-production teams to understand and execute.
- Specify tone, pauses, dramatic moments, sound cues, and emotional delivery as needed.
- Support production teams in preserving the script’s creative intent during execution.

5. Creative Performance Improvement
- Analyze underperforming ads and propose creative hypotheses for improvement.
- Recommend reworks addressing weak hooks, unclear story setups, low emotional impact, poor pacing, or ineffective localization.
- Create alternate openings, revised structures, stronger cliffhangers, and improved audience entry points.
- Collaborate with marketing and creative teams to test ad angles and improve campaign performance.

6. Creative and Editorial Collaboration
- Work closely with editorial, production, localization, and performance marketing teams.
- Incorporate feedback quickly and deliver revisions within agreed timelines.
- Maintain consistency in character, tone, story logic, and emotional continuity across promotional assets.
- Contribute ideas for new promo formats, trailer structures, and ad angles.

7. AI-Assisted Writing and Workflow Optimization
- Use GenAI and writing tools where required for ideation, adaptation, translation review, and script refinement.
- Apply human editorial judgment to ensure AI-assisted work meets narrative, cultural, and quality standards.
- Review AI-generated outputs for tone, accuracy, cultural relevance, and storytelling strength.
- Improve workflow speed and quality without compromising creative originality.

Qualifications

- Bachelor’s degree in Literature, Creative Writing, Media, Communications, Journalism, Film, or a related field.
- Strong writing and storytelling skills, especially for audio, ads, trailers, promos, or digital content.
- Excellent command of Spanish, including local cultural nuances, expressions, and audience preferences.
- Good understanding of English and the ability to adapt English scripts and concepts into natural Spanish.
- Strong understanding of narrative structure, emotional pacing, character motivation, hooks, and cliffhangers.
- Experience in promo writing, ad scriptwriting, trailer writing, fiction writing, audio storytelling, content localization, or digital performance creatives is preferred.
- Ability to write production-ready scripts with clear directions for voice-over and post-production teams.
- Ability to analyze feedback and performance signals to improve creative output.
- Strong attention to detail and ability to maintain quality across multiple deliverables.
- Comfortable working in a fast-paced content and performance marketing environment.
- Familiarity with AI-based writing, translation, or content adaptation tools is a plus.