Creative Director, Japan Marketing

About this task

About the Role

Fully remote role based in Japan, requiring professional fluency in Japanese and English. Create marketing content for Japanese audiences while collaborating with global Marketing, Creative, Production, Product, and Performance Marketing teams.

This is a storytelling-first creative leadership role focused on promotional assets lasting 30–50 minutes. Professional screenwriting experience is required to sustain audience engagement through strong hooks, character development, emotional escalation, pacing, dialogue, and cliffhangers.

Lead the creative vision, writing, localization, and optimization of promotional campaigns for the Japanese market. Manage writers, editors, and creative collaborators while remaining hands-on with scripts, story structures, messaging, and creative direction.

Responsibilities

- Lead the creative vision and storytelling strategy for user acquisition campaigns across the Japanese market.
- Write, shape, and direct long-form promotional content ranging from 30–50 minutes, applying screenwriting principles including character development, pacing, emotional escalation, dialogue, and cliffhangers.
- Develop compelling concepts, scripts, messaging, and creative frameworks that capture attention and drive audience engagement.
- Build testing roadmaps exploring new hooks, openings, characters, story structures, emotional beats, cliffhangers, and creative concepts to continuously improve campaign performance.
- Adapt and localize successful global campaigns so they feel culturally authentic and emotionally resonant for Japanese audiences.
- Oversee the end-to-end creative localization process, including copy adaptation, dubbing, editing, creative review, and final asset delivery.
- Establish and maintain exceptional creative standards across storytelling, writing quality, pacing, visual execution, and technical production.
- Lead, mentor, and inspire a team of promo writers, video editors, and creative collaborators.
- Partner with Performance Marketing to evaluate campaign performance and rapidly iterate creative concepts based on audience insights.
- Analyze customer acquisition cost, conversion rates, engagement, retention, watch time, and audience drop-off to identify opportunities for creative optimization.
- Translate performance insights into stronger storytelling, messaging, and creative execution that scales across campaigns.
- Support hiring, coaching, and development of creative talent while fostering experimentation, collaboration, and continuous improvement.
- Collaborate with Marketing, Production, Product, Localization, and Global Creative teams to deliver campaigns that support business growth.

Qualifications

- Professional screenwriting experience for television, film, anime, audio fiction, serialized fiction, or other long-form narrative entertainment is required.
- Professional fluency in both Japanese and English, with the ability to collaborate across international teams while creating native-quality creative for Japanese audiences.
- Exceptional storytelling, writing, and conceptual thinking skills, with the ability to develop emotionally engaging, performance-driven creative.
- Demonstrated ability to develop compelling long-form narratives with strong openings, character-driven storytelling, emotional progression, conflict escalation, and satisfying narrative payoffs.
- Experience as a Creative Director, Associate Creative Director, Senior Copywriter, Screenwriter, Advertising Creative, Content Creative, or in a similar creative leadership role.
- Experience leading writers, editors, creative studios, or multidisciplinary creative teams.
- Strong understanding of digital advertising, creative testing, and user acquisition marketing.
- Experience writing or directing promotional content across video, social media, digital advertising, television, film, gaming, publishing, or entertainment.
- Ability to combine creative intuition with data-driven decision making to continuously improve campaign performance.
- Experience localizing creative content for Japanese audiences, with strong cultural awareness and language quality.
- Excellent communication, collaboration, and project management skills.
- Ability to manage multiple creative projects, stakeholders, and production timelines simultaneously in a fast-paced environment.
- Experience in entertainment, gaming, streaming, publishing, audio, web fiction, advertising, or creator platforms is highly preferred.
- Passion for storytelling, creative experimentation, and building marketing campaigns that inspire audiences to discover new stories.