Video Ad Copywriter / Creative Producer

About this task

Create direct-response video ads for an Amazon PPC agency, turning expertise, client results, offers, and creative ideas into compelling Meta video ad scripts. Own creative development from concept and script through production coordination; this is not a traditional video editing role.

Responsibilities:
- Develop Meta video ad concepts based on offers, customer pain points, client results, account data, and successful creative.
- Write persuasive, natural-sounding scripts for Amazon sellers and brands, developing multiple hooks, angles, and variations.
- Turn marketing ideas into shoot-ready scripts and creative briefs.
- Understand Amazon PPC services and communicate problems, solutions, results, and offers accurately.
- Research competitors, customer objections, pain points, and existing ads to identify new angles.
- Strengthen scripts with testimonials, screenshots, performance data, and other evidence; verify claims, numbers, and client permissions.
- Prepare founders and other on-camera talent for shoots and direct them when necessary.
- Provide editors with clear briefs, scripts, footage, assets, references, and instructions.
- Review edits and provide actionable feedback on pacing, messaging, hooks, evidence, calls to action, and effectiveness.
- Coordinate approved creative for launch and use Meta ad performance to improve future scripts.
- Maintain an organized library of hooks, winning ads, customer evidence, scripts, and creative ideas.

Requirements:
- Experience writing direct-response video ad scripts for Meta/Facebook ads.
- Understanding of Amazon and Amazon PPC sufficient to write credible, specific copy for Amazon sellers and brands.
- Hands-on experience with Meta ads and direct-response creative.