Senior B2B Performance Marketing Manager

About this task

Lead B2B customer acquisition strategy across paid digital channels, building scalable acquisition campaigns and improving efficiency through data-driven decisions.

Responsibilities:
- Execute, manage, and optimize paid acquisition campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant digital platforms.
- Manage audience targeting, bidding, budget pacing, creative testing, and performance monitoring.
- Develop targeted campaigns for SMEs, mid-market businesses, and large enterprises.
- Execute prospecting, retargeting, lookalike audience, and account-based marketing initiatives.
- Identify opportunities to scale high-performing campaigns and reduce inefficient spending.
- Grow Marketing Qualified Leads (MQLs) while optimizing acquisition costs.
- Monitor campaign performance and lead quality across channels, audiences, and segments.
- Analyze acquisition performance to improve MQL conversion rates and reduce Customer Acquisition Cost (CAC).
- Optimize campaign targeting, messaging, and conversion journeys to attract high-intent business prospects.
- Provide actionable recommendations to improve marketing efficiency and acquisition performance.
- Leverage AI tools for campaign performance, audience analysis, creative testing, and decision-making.
- Use AI-powered solutions to identify performance trends, detect inefficiencies, and uncover optimization opportunities.
- Apply AI to creative ideation, ad copy testing, competitor analysis, and campaign experimentation.
- Explore AI-driven automation to improve reporting accuracy, operational efficiency, and campaign management.
- Stay updated on emerging AI marketing technologies and test relevant tools and capabilities.
- Analyze campaign performance using GA4, Google Tag Manager, Looker Studio, and advertising platform analytics.
- Monitor MQL volume, Lead-to-MQL conversion rates, Cost per MQL, CAC, and campaign efficiency.
- Ensure accurate conversion tracking, UTM implementation, and campaign attribution.

Requirements:
- Deep expertise in paid media and a strong analytical mindset.

Employment type: Full-time.