Performance Marketing Specialist

About this task

Responsibilities:
- Strategize, create, monitor, maintain, and optimize campaigns across Google AdWords, Facebook Ads Manager, and other third-party digital media outlets.
- Manage campaign performance to meet client ROI goals and respond promptly to optimization suggestions from digital strategists.
- Continuously analyze campaign performance and prepare reports.
- Manage budgets across advertising engines and campaigns.
- Write informative, engaging pay-per-click text ads and conduct A/B testing.
- Report on key performance indicators and lead generation initiatives, calculate cost per lead, forecast spending, and adjust campaigns to demand and seasonality.

Requirements:
- At least 2 years of relevant experience.
- A marketing and advertising background is a plus.
- Experience with Google AdWords, Google AdWords Editor, and Google Analytics.
- Solid knowledge of Google Ads campaign types.
- Experience in keyword research, campaign setup, ad creation, A/B copy testing, bid management, and lead generation.
- Extensive experience with the Google Content Network and display advertising.
- Knowledge and experience in retargeting and remarketing.