Marketing Specialist - B2B (Properties Vertical)

About this task

Deliver client engagement and retention programmes for the Properties vertical, working closely with Sales to strengthen relationships with agencies, brokers, and developers. Coordinate client journeys, recognition programmes, events, and workshops; manage vendors and related spending; and track feedback and performance through surveys, CRM systems, and reporting dashboards. Collaborate with Sales, Client Relations, Learning & Development, Design, and Finance to execute marketing initiatives end-to-end.

Responsibilities:
- Coordinate journeys for new and existing clients, including onboarding welcome kits, scheduled touchpoints, and giveaway distribution.
- Plan and coordinate advisory board sessions and business reviews, preparing agendas, presentations, and follow-up action plans with Sales.
- Run client recognition programmes, including partner awards, Agency of the Month, and milestone celebrations, from selection criteria through award handover.
- Coordinate networking events, workshops, seminars, and webinars, including venues, invitations, catering, and post-event follow-up.
- Coordinate educational workshops with Sales, Learning & Development, and subject matter experts; measure effectiveness through attendance, post-session surveys, and engagement metrics.
- Support sponsorships and industry event participation to enhance visibility among business clients.
- Deploy and analyse recurring client satisfaction surveys, including NPS and CSAT, and maintain survey data and trend records.
- Translate client feedback into reports and recommendations for Marketing and Sales leadership.
- Track client performance and activity through the CRM system.

Employment type: Full-time.