Search Engine Optimization (SEO) Specialist

About this task

Responsibilities:
- Grow organic traffic and visibility by writing and optimizing search-focused content in Arabic and English.
- Create and optimize blog posts, landing pages, category and listing pages, and website copy.
- Write and refine meta titles, meta descriptions, headings, image alt text, and tags.
- Conduct keyword research in both languages and map keywords to pages, search intent, and content gaps.
- Use Google Trends and search data to identify emerging topics and plan content.
- Improve internal linking and content structure to strengthen topical authority and page relevance.
- Refresh and optimize existing content, particularly underperforming pages.
- Structure content for traditional and AI-driven search results.
- Monitor rankings, traffic, and content performance using Google Search Console, GA4, and SEMrush, and report findings.
- Collaborate with product, design, and content teams to publish pages following SEO content best practices.
- Maintain consistent brand guidelines and tone of voice in both languages.

Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.
- 2–5 years of experience in SEO, SEO copywriting, or content marketing.
- Proven experience writing and optimizing SEO content in Arabic and English.
- Hands-on experience with Google Search Console, GA4, SEMrush, and Google Trends.
- Excellent written Arabic and English.