Keeta Kuwait — User Growth Operations

About this task

Develop and execute growth strategies across the full user lifecycle, including new user acquisition, active user retention, churned user reactivation, and referral growth, continuously improving user scale and quality. Drive end-to-end execution from strategy design through launch to retrospective, coordinating with Design, Product, Data, and Marketing teams.

Own full-funnel traffic operations, managing in-app resource placements such as homepage banners, pop-ups, push notifications, channel pages, search results, and recommendation slots, including planning, scheduling, and performance evaluation. Drive traffic distribution through advertising and strategic partnerships, acquiring high-quality users through co-marketing, resource exchange, and joint operations. Build a traffic-tier evaluation framework covering in-app, paid, partnership, and outreach channels to optimize the traffic mix and reduce dependency on any single source.

Design, build, and operate user growth tool systems, including membership tiers, benefits, progression paths, points earning and redemption mechanisms, and gamified experiences such as check-ins, tasks, and leaderboards. Work closely with Product teams to drive growth-tool requirements, feature iterations, and data optimization.

Collaborate with the Data team to establish core growth metrics and monitoring dashboards, including DAU, new-user conversion, repurchase rate, retention rate, LTV, subsidy efficiency, and referral coefficient. Validate operating strategies through A/B testing, iterate based on data feedback, and regularly deliver user-growth analyses to support strategic decisions.

覆盖用户全生命周期，制定并执行分阶段增长策略，包括新客拉新、老客激活与留存、沉流用户召回及裂变增长，推动用户规模与质量持续提升。推动增长策略从策划、上线到复盘的全链路落地，协调设计、产品、数据、投放等团队完成交付。

负责全链路流量运营，统筹站内资源位，包括首页 Banner、弹窗、Push 推送、频道页、搜索结果页和推荐位等，负责规划、排期与效果评估，提升站内流量利用效率。负责广告流量运营及合作业务流量分发，与合作业务建立流量合作机制，通过联合运营、资源互换等方式获取优质用户流量。建立流量分级评估体系，覆盖站内、付费、合作及触达渠道，持续优化流量结构，降低对单一来源的依赖。

负责用户增长工具体系的设计、搭建与运营，包括设计会员等级、权益与成长路径，提升用户忠诚度与 LTV；搭建积分获取与兑换机制，驱动用户高频互动与复购；设计签到、任务、排行榜等游戏化玩法，提升用户参与度与活跃度。与产品团队紧密协作，推动增长工具需求落地、功能迭代与数据优化。

与数据团队紧密合作，建立增长核心指标监控体系和增长数据看板，指标包括 DAU、新客转化率、复购率、留存率、LTV、补贴效率和裂变系数等。通过 A/B 测试验证运营策略效果，基于数据反馈快速迭代优化，并定期输出用户增长专题分析，为策略决策提供数据支持。